Polecam, a world leader in truly portable production systems for digital film and video, announces a new addition to its sales team. Nigel Paine joins as Camera Sales Manager for the company's broad range of cameras and accessories, working alongside Polecam's Managing Director Steffan Hewitt and Sales & Marketing Manager Mel Noonan. Nigel's prime directive will be to increase the sales and profile of Toshiba and Iconix cameras to potential and existing Polecam customers in Britain and worldwide. He is based at the company's headquarters in Kempston, Bedford

"I first knew Polecam as a client during my years in lens sales at Pentax," Nigel comments. "Each Polecam jib sold expands the potential market for the many cameras, lenses, filters, mounting heads, control systems and other production equipment that the company offers. A vast number of customers of Toshiba and Iconix cameras could benefit from Polecam upgrades and accessories such as the Full Frontal Filter System as well as the new multi-camera RCP. Polecam has proved its ability to react quickly to the rapidly evolving broadcast and digital film sectors, being small enough to care and big enough to cope. The Polecam team is also a great pleasure to work with. I was soon put right for turning up in a suit and tie!"

"Nigel joins us at a crucial time in the company's development," Steffan Hewitt adds. "The market for video production equipment is widening rapidly as the broadcast market diversifies. Polecam's particular mix of portability, operational versatility and cost-efficiency are exactly in tune with the requirements of today's television and film producers, both in 2D and 3D."